What does No. 11 actually do? +
I help independent businesses across East London (E11, E18, E7, E17 mostly) get found by people searching for what they sell. That usually means a small fast website, a properly set up Google Business Profile, content the search engines and AI assistants can read, and ads when they make sense. Three monthly tiers, fixed prices, no surprise invoices.
Is the free audit really free? +
Yes. It takes me about an hour to put together for any business in the area. I do it because the audit is honest about three things you could fix yourself this week, alongside three things I would do for you if you wanted a hand. Some people read it, do the free fixes, and never get in touch again. That is fine.
How long does the audit take to arrive? +
Within 48 hours of you filling in the form. Sometimes faster. I read your form properly, walk past your shop where I can, and write the audit by hand. It is six pages, posted through your letterbox if you are local or emailed otherwise.
How much does it cost if I want to work together? +
Three monthly tiers. Foundation is £497 setup and £197 a month, for getting found and getting calls. Growth is £997 setup and £497 a month, for adding paid ads and steady content. Scale is £1,997 setup and £897 a month, for multi-channel work. Ad spend is paid by you direct to Google or Meta, never marked up. Thirty days notice either side.
What if I already have a website? +
The audit looks at the one you have, and the recommendations work either way. If your site is holding you back, I will say so and we can rebuild it as part of an engagement. If it is fine, it stays. Most existing sites need polishing, not replacing.
How will I know it is working? +
You get a monthly report by email on the first of every month: profile views, calls, direction requests, where people found you, what they searched. Plain English, no dashboards to log into. Quarterly I also check whether ChatGPT and Perplexity surface you for the searches that matter.
Where are you based, and how far do you travel? +
Wanstead High Street, E11. I work mostly with businesses I can walk to: E11, E18, E7, E17 and the streets in between. Snaresbrook, South Woodford, Leytonstone, Forest Gate, Walthamstow. Further afield only if it really makes sense.
Will I be tied into a long contract? +
No. Monthly retainers run on 30 days notice from either side. If something is not working, you should be able to leave easily. The website and your Google Business Profile stay yours regardless.
Can I see examples of work? +
I can share two or three case studies on a call, with permission from the businesses involved. I do not publish a public portfolio because most of the work is behind the scenes (Google profiles, schema markup, ad campaigns) and screenshots of those tell you very little.